Penny — SEO / Blog
Using Penny for SEO and blog content that actually ranks.
Penny turns customer questions, service call patterns, and seasonal problems into search-friendly articles. The goal is content that brings in local search traffic — the kind of content most small businesses never create because they don't have a writer.
How Penny works
Penny writes blog posts on a weekly cadence. She pulls from:
- The business description in the Brain
- The keyword list you provide
- Seasonal context (heat waves, monsoon seasons, winter prep, etc.)
- Common customer questions from your FAQ data
- Penny coordinates with Sonny — published posts become social content automatically
The 30-day content plan
| Week | Content type | Example |
|---|---|---|
| Week 1 | Problem/solution article | "Why is my pool water cloudy? [City/area] summer edition" |
| Week 2 | How-to guide | "How to test pool chemical levels in 5 steps" |
| Week 3 | Local relevance piece | "5 pool problems we see most in [your service area] this season" |
| Week 4 | Comparison / guide | "When to repair vs. replace your pool equipment" |
Blog topic types that rank for local service businesses
| Topic type | Why it works | Example |
|---|---|---|
| Customer questions | Exact search intent, low competition | "How often should I run my pool filter?" |
| Seasonal prep | High search volume at specific times of year | "Winterizing your pool in [Arizona/Phoenix area]" |
| Equipment guides | Commercial intent, long-tail searches | "Pool pump troubleshooting: 8 common problems" |
| Local service area | Low competition, directly drives calls | "Pool service in [neighborhood/city], what's included" |
| Before/after content | Social proof + SEO value | "Green pool turnaround in [area] — what it took" |
What to put in Penny's workspace
- Keyword list: 10–15 topics you know customers search for. You don't need SEO software — just write down questions you've been asked in the last 6 months.
- Business description: What you do, who you serve, your service area, what makes your company different.
- FAQ data: What customers ask every week. Penny turns these into articles.
- Local context: Neighborhoods you cover, local weather patterns, seasonal concerns specific to your area.
The prompt that works for SEO content
Example prompt for Penny
I run a pool service company in [Your City/Area]. Our service area is [neighborhoods]. Our most common customer questions are: [list 5–10 questions you get regularly]. Our most requested services are: [list your main services]. I want articles that sound like an experienced service professional — practical, specific, no fluff. Target readers who are homeowners searching for answers. Include a brief intro, step-by-step sections, and a conclusion with a soft CTA.
Realistic expectation: SEO is a long game. Month 1 and 2 look like nothing. Month 3+, you start seeing traffic. The value of Penny is consistency — she removes the "I'll start writing next month" problem entirely.
Content on autopilot
Penny writes, Sonny's social shares.
$33/mo · All 6 employees · 7-day money-back guarantee
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