Stan — Lead Generation
Using Stan for lead follow-up without turning into spam.
Stan runs outbound outreach through email and LinkedIn. He can research and build lists from LinkedIn and the web when prompted correctly. The value of Stan is specific, controlled outreach — not mass blast campaigns. Here's how to get real leads instead of generic spam.
What Stan does
- Researches and builds prospect lists from LinkedIn and the web
- Sends personalized outreach emails and LinkedIn messages
- Follows up on initial contacts based on the schedule you set
- Tracks who opened, who replied, who needs follow-up
- Adapts message tone to the specific contact when given context
Campaign types that work
| Campaign type | Best for | Message tone |
|---|---|---|
| Commercial property managers | HOA boards, apartment complexes, commercial real estate | Professional, service-focused, no pressure |
| Re-engagement (past leads) | People who inquired but never booked | Casual, value-focused, soft ask |
| New area expansion | Entering a new neighborhood or service zone | Local, specific, relationship-building |
| Service upgrade outreach | Existing customers who could use additional services | Familiar, helpful, no hard sell |
The follow-up rhythm
| Touch | When | Method |
|---|---|---|
| Initial message | Day 1 | Email or LinkedIn — specific to their situation |
| Follow-up 1 | Day 3–4 | Email — brief, different angle |
| Follow-up 2 | Day 7–8 | LinkedIn — if applicable, softer |
| Final follow-up | Day 14 | Email — "closing the loop" framing |
Rule: Never do more than 4 total touches. After that, you're not following up — you're harassing. Stan respects the count.
The prompt that works for outbound
Example prompt for Stan
My company is [Your Company Name] in [Your City]. We do [service types]. I want you to target [specific type of prospect — e.g., property managers for apartment complexes with 50+ units in our service area]. Our ideal customer profile: [describe the company/person you want to reach]. Our unique angle: [what makes us different — e.g., we specialize in commercial properties, we're the only locally-owned option, we have faster response time]. Message rules: - No spam templates — personalize each message - 3–4 sentence maximum per message - No follow-up if they've asked not to be contacted - Stop after 4 touches regardless of response What we do NOT do: mass blast campaigns, misleading subject lines, cold calls.
What Stan should never do
- Send messages to people who've unsubscribed or opted out
- Use clickbait subject lines or misleading openers
- Contact the same person more than 4 times
- Claim results you can't verify
- Research or contact competitors
- Make promises on your behalf about pricing or availability
Outbound without the spam
Stan researches and builds lists from LinkedIn and the web.
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